I’m Trying out Text Link Ads

Posted on December 4th, 2006 by thetshirtnexus.
Categories: Advertising, Website Tips.

Text Link Ads

So, I was doing my usual surfing today and found a blog which I would love to get some exposure on, so I checked out their equivalent of an “Advertise with us” link and discovered a new text link ad system.

As you probably have guessed from this post’s graphic, I also found out they have a $100 credit for new accounts so I jumped on that and got ads with three sites for a month (including the one I wanted in the first place) and only paid $30.

Now why did I jump on this deal? Well, Text Link Ads makes a good point. You buy text links and basically will not only get traffic from folks clicking on the links, but you will also get a link that will count towards SEO — that right there is the angle that many of us can benefit from. To me it’s going to be worth the $30 and then some if it works. You can even get away with it for $25 really since the promotion is for a $100 credit on a buy of $125 or more, and it is applied right away to your ad buy.

Cons: Because it is an html link that you are buying, there isn’t a fancy tracking system on their end of things. That’s the catch with being able to benefit SEO wise from this type of link. You will get the benefit from being linked to from an “authority” in the field you are interested in, but it’s not a fancy java link with tracking.

I’m optimistic about this though so we’ll see.

Disclaimer: The graphic and the link to Text Link Ads on this page contain my referral link. Thank you for your support should you choose to use them.

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Microsoft Ad Center First Impressions

Posted on November 2nd, 2006 by thetshirtnexus.
Categories: Advertising.

While at eComXpo (related post) I picked up a coupon for $50 of advertising with Microsoft Ad Center.

After a $5 signup fee, I was all set to create ads. I thought I’d give you my quick first impressions.

The Interface

I was happy with the interface, it was straight forward. I created a campaign and then an “order” which contained ads and keywords.

Setting Preferences

I liked the tools they had in place to create keywords and negative keywords. I also appreciated the ad preview on the right side of the screen which was updated as I typed in my variables.

Bonus Tool

The Keyword Generation Tool, listed under a tab called “Research”:

This tool will automatically generate keywords based on the word or website address you type. Please only select keywords which meet editorial guidelines and do not infringe upon trademarks owned by other parties.

I gave this a shot for the page I wanted folks to land on and got some great results with stats on how many times someone search for those words.
My first impression? Favorable, quite favorable. I really appreciated the keyword The proof shall be in the pudding as the saying goes though, we’ll see how my test ad performs.

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